Saturday, December 10, 2005

Satellite Radio Days

The media have discovered Howard Stern again the week before he says farewell to terrestrial radio and starts his new gig at Sirius, the satellite radio station. The coverage has been glowing and there are a few interesting things to note: it seems like each interviewer from the mainstream media asks the same question: doesn't the FCC cencorship implore you to be more creative? Stern refuses to see how he can be more clever and I loved one complaint he made to Newsweek: the threats of hefty fines have forced him to curtail his show. "I haven't had a porn star on the show in six months!"

Two installments on The Today Show, a glowing profile on 60 Minutes, two pages in Newsweek plus cover stories in New York and Esquire. If I were the editor of a magazine that covered this story, why not write the non-Howard profile? Interview Opie and Anthony on Sirius' competitor XM? Ask them about what Stern can expect. Did they drop off the media radar because practically no one has satellite radio? Will his contract depend on signing up new subscribers? Is the freedom all that wonderful when you have fewer listeneers? Does the joy of using the F word fade after a while?

And another story idea: I want to go over to satellite and listen to Stern and his two channels but the company isnt making it easy for me. Why? The handheld Sirius devices are ugly and expensive. $349 for a lousy looking handheld? Why don't they hire the guy who designed the iPod and get him or her to work on a snazzy handheld version? To make matters worse, XM has a handheld device that costs $149.99 and isn't too bad looking. Hmmmmm. XMmmmmmmmm.